Go Organic (Brochure Copy)

I designed and wrote this brochure as the first concerted effort to rebrand Natural Family Planning as an organic approach to women’s wellness. The copy in this piece was inspired by an Aveda campaign I saw in the summer of 2007, which I translated to this particular market. My Go Organic brochure became popular in Wisconsin, then got national attention, eventually earning me a call from Time Magazine for a piece on natural approaches to women’s wellness in 2009.

Go Organic front & back

Go Organic inside

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