by Jessica | Jul 14, 2016 | Advertising & Marketing
You’ve seen them. Blank billboards and poster boards with varieties of “Advertising Works” slogans. They’re the billboard version of a used car salesman, pushing a product —outdoor advertising—with a half truth, luring in ad sales with fingers...
by Jessica | Sep 23, 2015 | Portfolio
The biggest project of my first year involved mobile developer branding at Lextech. The rebranding was tough, but thorough. I participated in early meetings around reworking our messaging, created entirely new web copy, and translated our old collateral into fresher,...
by Jessica | Aug 14, 2014 | Portfolio
This is a corporate blogging example for enterprise app developer Lextech Global Services. Our President shared this story at our weekly Town Hall. I thought that the story was not only charming, but that it provided a corporate lesson that would be challenging yet...
by Jessica | Aug 14, 2014 | Portfolio
This is a corporate blogging example for enterprise app developer Lextech Global Services. I planned, researched the client company, wrote an eye catching headline, sourced client product photos, and executed the blog post successfully.
by Jessica | Sep 5, 2013 | Writing
I’m not a big fan of saccharine inspirational quotes. Pithy sayings on Dove wrappers or framed pictures in reception areas (think “Team Work” with a picture of early morning rowers) are not my jam. I’d rather write a sketch about it than see it in a greeting...
