This is a corporate blogging example for enterprise app developer Lextech Global Services. Our President shared this story at our weekly Town Hall. I thought that the story was not only charming, but that it provided a corporate lesson that would be challenging yet accessible. I planned, researched sales tips around this topic, wrote a sharp, SEO optimized headline, sourced a style guide appropriate stock photo, and executed the blog post successfully. This has been one of the most popular organically promoted posts and received the compliments of the company President for taking the initiative and writing a compelling post.