by Jessica | Jul 14, 2016 | Advertising & Marketing
You’ve seen them. Blank billboards and poster boards with varieties of “Advertising Works” slogans. They’re the billboard version of a used car salesman, pushing a product —outdoor advertising—with a half truth, luring in ad sales with fingers...
by Jessica | Jul 6, 2016 | Advertising & Marketing
Editorial Calendars Are a Pain Working on your content marketing editorial calendar can be a pain in the ass. But you need to keep publishing solid content day after day and week after week. Because churning out good stuff takes inspiration from all over, I loved...
by Jessica | Nov 19, 2015 | Advertising & Marketing
Company culture content often seems to be a BS-based magic show. Here’s the typical 10 second creative brief I get: “Make us sound like the subject of a TED Talk or Inc. Profile or Nobel Laureate. Here are two links and three facts. Work your magic.” [Makes sarcastic...
by Jessica | Mar 3, 2015 | Advertising & Marketing
Fox + Getty Images = brilliant Memo to whoever dreamt up this advertising campaign for Unfinished Business: brilliant. Considering that 32% of my working hours are laughing at and deriding business stock photos, I’m envious that I didn’t think of this...
