by Jessica | Sep 23, 2015 | Portfolio
The biggest project of my first year involved mobile developer branding at Lextech. The rebranding was tough, but thorough. I participated in early meetings around reworking our messaging, created entirely new web copy, and translated our old collateral into fresher,...
by Jessica | Jul 19, 2015 | Portfolio
I wrote this B2B case study about Sonic Automotive’s new company, EchoPark, and their guided, mobile app-powered retail experience, the Imagine Bar. It was published as a blog post as well as used in an email campaign.
by Jessica | Jul 18, 2015 | Writing
The Onion Writer’s Panel at the Athenaeum A couple months ago I went to the Onion & Simpson’s writer’s panel at 2nd Annual 26th Annual Comedy Festival in Chicago. I almost didn’t go because I now [lowers to a whisper] live in the suburbs....
by Jessica | Mar 29, 2015 | Twitter Bards
Twitter Bards is back after a long hiatus! Here are some of my favorite truthy, funny tweets. [View the story “True That” on Storify]
by Jessica | Mar 29, 2015 | Portfolio
These are two examples of tech community social media images I did for appoLearning, an appolicious edtech property. During my time freelancing, Facebook began to drastically alter its algorithm and affected organic reach. Natively shared images like this helped to...
by Jessica | Mar 22, 2015 | Portfolio
This is one of many social media graphics I created for short term work with a Pilates studio in Chicago. They already had a faithful following on social media, but I helped grow their organic reach by using native graphics in Facebook, starting a Pinterest profile,...
by Jessica | Mar 3, 2015 | Advertising & Marketing
Fox + Getty Images = brilliant Memo to whoever dreamt up this advertising campaign for Unfinished Business: brilliant. Considering that 32% of my working hours are laughing at and deriding business stock photos, I’m envious that I didn’t think of this...
by Jessica | Jan 4, 2015 | Products & Reviews
So here’s a gift guide for comedians, aspiring comedians, or rabid comedy fans in your life, whether it’s their birthday, Chinese New Year, Arbor Day, or any made up holiday. (Pssst. Hey, I ended up writing a Holiday Gift Guide for Comedy fans. Check it...
by Jessica | Jan 1, 2015 | Humor
This is a delightful example of the tenor of dialogue between my husband and I: stressful criticism followed by witticism followed by mutual laughter. Also, I’m super anxious. Add this to your list of anxiety quotes. Possible future series – the anxious...
by Jessica | Dec 30, 2014 | Portfolio
My company, Lextech Global Services, sponsored Naperville Ribfest, a suburban Chicago area summer festival to benefit a children’s charity. I wrote the advertising copy that was meant to be celebratory as well as informational, prompting attendees to download...
